Now available: a public-facing AI Assistant for your own website

The AI Assistant available through Membes AMS has already been helping association teams save time when responding to member enquiries.

Now, Membes has launched an optional public-facing AI Assistant that can be added to association websites to answer enquiries directly from website visitors.

For associations already using AI to help staff compose responses, this is the next step, once their AI Assistant is sufficiently trained and trusted to respond without staff review and editing.

Members, prospective members and other visitors can get answers based on your association's own information and knowledge — whenever they need them.

What can your website AI Assistant do?

• Answer enquiries 24/7 — provide instant answers to common questions about membership, events, fees and other services, day or night.
• Use your association's knowledge — answers are based on information you've provided, rather than generic web searches or pre-programmed responses.
• Ensure answers are current — because the AI Assistant is integrated with Membes AMS, it can access your latest association information without maintaining a separate copy of your data.
• Reflect your brand — you can give your AI Assistant its own name and communication style, so it feels like a natural extension of your association.
• Turn visitor questions into insights — see what members, prospects and other visitors are asking and identify what matters to them. This can inform your content, communications and engagement strategies.
• Respect visitor privacy — conversations aren't stored on the visitor's device or retained in their browser. Each session starts fresh.
  

More than a basic website chatbot

Unlike a chatbot limited to a set of pre-programmed questions, your AI Assistant can understand the context of an enquiry and draw on your association's knowledge to provide a useful and reliable response.

That’s because it has already been building that knowledge while helping your team respond to Service Desk enquiries.

Ready to take the next step?

If you're already using the AI Assistant to help staff respond to enquiries, now is the time to consider whether it's ready to assist website visitors directly.

The productivity opportunity is significant. Taking routine enquiries off your team's workload can remove a major administrative burden, freeing staff to focus on higher-value work — improving services, developing new member value and responding to what members and the wider community increasingly expect

To get started, refer to the User Guide or register for this month's webinar, where we'll walk through how to prepare and launch your website AI Assistant.